GotNoVacancy.com's statistical analysis and VaultWare online availability reports show that the property website is the highest generator of prospect leads. Internet Listing Services (ILSs) such as apartments.com, apartmentfinder.com, and apartmentguide.com offer online listing subscriptions that introduce Internet housing shoppers to the community. Additionally, there are pay-for-performance apartment locating listings like rent.com that present the property to prospects and only invoice if a prospect leases. Free directories, free listing services like Craigslist.com, social networking, and almost-free local and regional listing services are available to expand the property’s web presence.
Where do these email and telephone leads land?
Statistics repeatedly report that about 50% never land anywhere.
Excellent leads are often emailed to an Outlook inbox where they can be deleted, ignored or responded to in something less than a best-branded presentation. There is no accountability. Leads hang in the fax machine or blink in voicemail. How many? One cannot be sure.
At the cost of approximately $162 per lead, according to national experts, and with email leads averaging 49 per month per property; that equates to an approximate $47,628 annual marketing investment loss.
Reclaim just one lost lead per week and gain back $40,300 in annual income.
GotNoVacancy.com automatically collects ALL Internet leads into a sophisticated, yet simple responsibility interface. Each lead is tallied, traced, timed and sorted. There is no question of what advertising investment generates a lead. No lead can be processed without being claimed by an individual leasing professional.
Optionally, GotNoVacancy.com can assign a local or toll free call measurement telephone number to any advertising source: website, ILS, directory, sign, newspaper, flyer, etc. and anytime anyone calls the number, the call will be audio recorded and tracked to that advertising source. Additional information provides a GPS of the caller, length of call and caller’s telephone number in most cases.
Administrators can recall results by any date parameter: per person, per property, or per portfolio and review advertising sources, audio recordings, response time, actual responses, archived leads and closing ratios—anytime, anywhere. This information is invaluable for critical decision making. Leads are recyclable and can be referenced for follow up any time in the future.
Prospects receive beautifully branded brochures, forms, and personalized digital correspondence. A prospect can virtually lease an apartment before visiting the property, which actually occurred for about 45% of Internet availability shoppers in 2007. Digital communications cover various leasing stages and are prospect and need specific. These communications are written by veteran property management professionals; and they are fully editable.
Automated reminders, quick notes, call notes and correspondence tracking simplify the communication process and save the leasing professional precious organizational and processing time. Brochures, floor plans, office hours, pricing, photos, specials and qualifying information can be easily updated by the onsite staff to reduce contract programming expense.
GotNoVacancy.com can be integrated with property management software, call centers, and online availability services. When leasing information is acquired or manually entered into GotNoVacancy.com, the data will automatically populate into the property management and services data base.
Save Expense-Save Time-Increase Closings
Leasing professionals create the most powerful and sustaining impact on prospects. GotNoVacancy.com simplifies the leasing process, streamlines response time, and increases closing ratios…and commissions.
GotNoVacancy.com not only provides instant advertising and performance results, it leads the leasing process by automatically creating closing steps and calls to action for both agent and prospect. GotNoVacancy.com functions like a training assistant.
