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 Leasing professionals create the most powerful and sustaining impact on prospects. GotNoVacancy.com simplifies the leasing process, streamlines response time, and increases closing ratios…and commissions.
Spend more time with your prospects and less time on paper work by using GotNoVacancy.com’s leasing tools. Elegant, prewritten, editable, closing communications especially constructed for many lease type scenarios and stages will free up hours from writing and editing emails: thereby increasing response time. There is no more need for recipe boxes with scrawled notes: stamps are not required. No lead is lost with GotNoVacancy.com.
Take a leasing call and immediately send your prospect a digital brochure with photo slideshow, current specials, deposit information, directions, online application, floor plans and pricing—before your competitor gets a call. Schedule an appointment online, follow up reminders, refer to quick notes. See how easy it is for your co-workers to follow up prospects on your day off.
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 GotNoVacancy.com not only provides instant advertising and performance results, it leads the leasing process by automatically creating closing steps and calls to action for both agent and prospect. GotNoVacancy.com functions like a training assistant.
Access detailed reporting for individuals, by property, or for groups of properties. Quickly discover trends, adjust advertising spending, and be assured that traffic information utilized as a basis for future spending is timely and accurate.
By consolidating and automatically assigning online, telephone and onsite prospects, you reduce decision-making variables, focus impact and training directives.
All leads that do not result as a lease require explanation before being archived. Archived leads can be recycled for future prospecting and lists are available through GotNoVacancy.com support services for email campaigns.
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The Connectivity Factor
With 200 million Internet users in the US, and 84% of renters searching the Internet for housing, the current industry practice of disregarding 43% of online traffic is no longer an option. Today's apartment dwellers expect and demand swift, informative digital communication and they will lease with those who provide it.
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The Follow Up Factor
Persistence is paramount. In a 2009-2010 statistical analysis of actual lead/leasing data randomly selected from users of GotNoVacancy.com, multiple e-mail responses to an online prospect dramatically increased lease conversion ratios up to 36% (*see multiple contact impact ratios chart) if a prospect is emailed four times. Additionally, actual lease conversion statistics show a 576% closing advantage (**see rapid response impact ratios chart) if a prospect is contacted within two hours after making an inquiry.
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Five and Five ROI Factor
As part of GotNoVacancy.com's performance analysis, we shopped five properties using GotNoVacancy.com and five properties not using GotNoVacancy.com. All ten properties are managed by the same nationally recognized management company. The properties that were using GotNoVacancy.com responded 100% to an online inquiry; the other properties responded to 20%. The difference translates to an annual loss of $25,000 in annual revenue for EVERY FIVE PROSPECTS.
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The Truth Factor: Manual VS Actual Data
Internet marketing provides the unique opportunity of having the ability to accurately track advertising results for the first time in history. We now have the technology to know where our advertising dollars are paying off-or not. Today, most traffic no longer has to be subject to human interpretation. While popular property management software provides a traffic reporting function, it is still reliant on manual input for the most traffic sources. The following table shows advertising sources reported for the same categories, the same property, the same time period through both GotNoVacancy.com and the property management accounting software.
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Web Sites Earning Their Keep
Go to FREE CASE STUDY DOWNLOAD to see actual case studies on communities that have put their Web sites to work with great success in 2008. These case studies represent different apartment markets, locations, demographics, leasing strategies, advertising budgets and construction age: their common denominator is very similar launch dates followed by successful online lead, lease, and income generation. This is an opportunity to review income-producing websites at close range. The studies also include response totals, launch dates, online traffic, and pay-per-click expenditures.
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